DocumentCode
29706
Title
What´s the big (data) idea? [Book interview]
Author
Smith, Nadia
Volume
9
Issue
4
fYear
2014
fDate
May-14
Firstpage
92
Lastpage
93
Abstract
Big data is trending as the pass-code that will unlock the secrets of commercial success. But what is big data, and how does it differ from conventional business analytics? Thomas Davenport´s latest book explains all.
fLanguage
English
Journal_Title
Engineering & Technology
Publisher
iet
ISSN
1750-9637
Type
jour
DOI
10.1049/et.2014.0434
Filename
6823999
Link To Document