Title :
Research on Chinese Beer Market Based on Quantitative Analysis
Author :
Sun Ying ; Chen Haoqing ; Wu Na
Author_Institution :
Sch. of Econ. & Manage., Univ. of Sci. & Technol. Beijing, Beijing, China
Abstract :
China beer industry has been developing rapidly for years. Chinese market is known as the fastest growing beer market in the world. In order to analyze the Chinese beer market and find the way out to establish new brands, we have done a research and quantitative analysis on the Chinese market.
Keywords :
beverages; China beer industry; Chinese beer market; quantitative analysis; Alcoholic beverages; Corona; Industries; International collaboration; Investments; Nervous system; Production;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998590
