Notice of RetractionFactors affecting switching behavior among banking consumers: A Malaysian perspective

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

This study seeks to explore the factors which cause consumers to switch between banks in the banking industry. A motivation of study comes from the prevalent of switching behavior among banking consumers. For instance, a lack of adoption of new services offered in banking services by customers is one of the important risks in the modern banking. Lack of attention to this risk may lead to serious financial harms and failures. This kind of study is a relatively unexplored research issue and investigation needs to be made specifically from a developing country such as Malaysia, provides interesting evidence on this aspect of banking services. A survey is conducted in this study and the number of respondents was about 100 customers. The key findings show that bank switching is strongly influenced by three types of incident; pricing, inconvenience and core service failures; with pricing being more influential.