Title :
The Construction of MICE Customer Satisfaction Index Model
Author_Institution :
Dept. of Bus., Guilin Inst. of Tourism, Guilin, China
Abstract :
It´s of great significance to improve customer satisfaction for MICE industry. The goal of this research is to construct MICE Customer Satisfaction Index model which is based on the European Customer Satisfaction Index model.
Keywords :
customer satisfaction; Europe; MICE industry; customer satisfaction index model; meeting-incentive travel-conferences-exhibition-events; Correlation; Customer satisfaction; Europe; Indexes; Industries; Mice; Presses;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998742
