Title :
Construction of Travel Agency Service System Based on Service Management
Author :
Zhou Ting ; Yang Zhi-qing
Author_Institution :
Dept. of Int. Students, Central South Univ. of Forestry & Technol., Changsha, China
Abstract :
Service management which includes the analysis of service profit chain, service interaction and quality interaction, informative technology in service quality management and contract product marketing in service industry with which in manufacturing, aims to study how to manage enterprises successfully in service competition. This paper discusses the formation of service management background, and analyzes the measures on how to structure travel agencies´´ service system on the basis of service management theories.
Keywords :
customer satisfaction; customer services; quality of service; travel industry; contract product marketing; customer loyalty; customer satisfaction; customer service; enterprise management; informative technology; quality interaction analysis; service competition; service industry; service interaction analysis; service profit chain analysis; service quality management; travel agency service system; Economics; Industries; Manufacturing; Quality management; Quality of service; Training;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998770
