DocumentCode
2975124
Title
Analysis of Influence Factors on Mobile Service Value - A Case Study of Mobile Phone TV
Author
Liu Lihua ; Liu Hu ; Ren Jinluan ; Yang Yue
Author_Institution
Sch. of Media Manage., Commun. Univ. of China, Beijing, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
3
Abstract
Mobile services are characterized by multi-actors, cross-industries, integrated, dynamics, interaction, and requirement uncertainty. These features make us hard to calculate their service value. This paper construct a network relationship model of actors in mobile service, study the ecosystem formed by these actors, and ecological level. Then we take mobile phone TV, the most typical service within mobile service as an instance, analyze the influence factors on mobile phone TV service value, propose a service value calculation model, and compute service value by means of conjoint analysis.
Keywords
customer services; mobile television; cross-industries; ecological level; ecosystem; mobile phone TV; mobile service value; multiactors; network relationship model; requirement uncertainty; Biological system modeling; Business; Mobile communication; Mobile computing; Mobile handsets; TV; Technological innovation;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5998781
Filename
5998781
Link To Document