Title :
The Empirical Study of Service Quality in Inner Mongolian Agricultural and Pastoral Banks - Taking a Town-Bank as an Example
Author :
Lei Mei ; Xiaojing Liu ; Yue Feng
Author_Institution :
Sch. of Econ. & Manage., Inner Mongolia Univ. of Sci. & Technol., Baotou, Mongolia
Abstract :
This paper makes empirical analysis research on a town bank, aiming at optimizing Inner Mongolian Agricultural and Pastoral financial service environment, taking Town-Bank customer satisfaction as the research object, and using questionnaire survey and data analysis as the research method.
Keywords :
agriculture; banking; customer satisfaction; customer services; financial management; Inner Mongolian agricultural and pastoral bank; data analysis; empirical analysis research; financial service; service quality; town bank; town-bank customer satisfaction; Banking; Cities and towns; Economics; Indexes; Principal component analysis; Recycling; Reliability;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998811
