Title :
A Study of Competitive Advantage on Services Package-Based Economy Hotel: "7 Days Inn" as a Case
Author :
Li, Yonghan ; Yang Xu
Author_Institution :
Sch. of Econ. & Manage., Chongqing Three Gorges Univ., Chongqing, China
Abstract :
Economy hotel is a typical service-oriented enterprises, the paper take "7 Days Inn" for example, the use of services package theory, not only analysis the hotel\´s three levels of basic services and the specific practices ,but also shows the hotel efforts to improve service availability.In addition, the use of Internet technology to improve customer\´s interaction and participation during service, which extends the basic services to augment service offering, thereby enhancing the level of customer perceived service quality as competitive advantage.
Keywords :
hotel industry; 7 Days Inn; Internet technology; service quality; service-oriented enterprise; services package theory; services package-based economy hotel; Availability; Buildings; Customer services; Dairy products; Internet; Real time systems;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998812
