A Study of Competitive Advantage on Services Package-Based Economy Hotel: "7 Days Inn" as a Case

Economy hotel is a typical service-oriented enterprises, the paper take "7 Days Inn" for example, the use of services package theory, not only analysis the hotel\´s three levels of basic services and the specific practices ,but also shows the hotel efforts to improve service availability.In addition, the use of Internet technology to improve customer\´s interaction and participation during service, which extends the basic services to augment service offering, thereby enhancing the level of customer perceived service quality as competitive advantage.