Customer Satisfaction Index Model Building and Empirical Research of Sports Fitness and Entertainment Industry

Adopting questionnaire, comparison, logic analysis and other methods, analyzed the customer satisfaction index model building of fitness and entertainment industry. This paper proposed the corporate image, the customer expectation, customer perceived quality were the effects of customer satisfaction logical reasons, due to customer satisfaction which invites the customer trust and loyalty, using the structural equation tested the relation of the paths. It is concluded that the relationship between foster loyal customers should be the purpose of current fitness and entertainment enterprise operation and management.