Title :
The Gray Correlation Analysis of Scenic Spot Customer Satisfaction Degree: A Case Study of Lianyungang City
Author :
Guo, Yan ; Zhou, Meihua ; Huang, Dazhi ; Chen, Guohua
Author_Institution :
Sch. of Bus., Huaihai Inst. of Technol., Lianyungang, China
Abstract :
Tourism has become a new industry of China. Scenic spot customer satisfaction degree plays a very important role in the development of tourism industry. How to measure tourists´ satisfaction degree with scientific method? Through analyzing the characteristics of tourism products, the method of gray correlation analysis was selected. The first, the theory of the method was introduced. The second, the four famous scenic spots of Lianyungang were studied using gray correlation analysis. The third, calculation results were described and analyzed. At last, some developing strategies were put forward to provide references for the decision making of the government.
Keywords :
correlation methods; customer satisfaction; grey systems; travel industry; Lianyungang city; government decision making; gray correlation analysis; scenic spot customer satisfaction degree; tourism industry; tourism products; tourist satisfaction degree; Correlation; Customer satisfaction; Educational institutions; Government; Indexes; Industries; Training;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998837
