DocumentCode
2976431
Title
Research on Customer Relation Management in e-Commerce Environment
Author
Xiong Yuanbin ; Liu Haoqiang
Author_Institution
Econ. & Manage. Sch. of Wuhan Univ., Wuhan Univ., Wuhan, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
3
Abstract
Customer relation management(CRM) is an important management concept and technique, this paper introduces the reasons for the rise of CRM and analyzes its role on enterprise management. Through implementing database marketing and data mining strategies, based on information technology, customer relationship management may facilitate companies build long-term customer relationship, maintain customer loyalty, achieve competitive advantage and sustainable development.
Keywords
customer relationship management; data mining; electronic commerce; CRM; customer loyalty; customer relationship management; data mining; database marketing; e-commerce environment; enterprise competitiveness; enterprise management; information technology; sustainable development; Companies; Customer relationship management; Data mining; Databases; Marketing and sales; Profitability;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5998848
Filename
5998848
Link To Document