Title :
Diagnosis and Construction of Modern Tourism Services in Shenyang City
Author :
Ke, Na ; Zhang, Yinghui
Author_Institution :
Econ. & Manage. Dept., Shenyang Aerosp. Univ., Shenyang, China
Abstract :
In this paper, the author studies the tourism development in Shenyang City by SWOT method from the perspective of modern tourism services. The strengths are: the rapid development of modern service industry in Shenyang city, an obvious advantage in tourism zone, perfect urban tourism infrastructure facilities and excellent modern tourism environment. The weakness are: tourism products are not converted to modern tourism products, poor operation and management of high-tech and the quality of tourism human resources needs to be upgrade. The opportunities include: the first year of Twelfth Five-Year Plan, the Shenyang Economic Zone and the Twelfth National Games. The threat is that many cities have put forward to develop modern tourism service. And further proposed the measures of development: to increase the modern tourism product development, optimize the tourism human resource structure and speed up the level of tourism information.
Keywords :
construction; human resource management; strategic planning; town and country planning; travel industry; SWOT method; Shenyang Economic Zone; Shenyang city; Twelfth Five-Year Plan; Twelfth National Games; high-tech management; modern tourism product development; modern tourism services; tourism human resource structure; tourism zone; urban tourism infrastructure facilities; Cities and towns; Economics; Humans; Industries; Mice; Personnel;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998853