DocumentCode
2976627
Title
Study on Service Mining-Oriented Automobile Customer Behavior Analysis Model
Author
Wang, Bin
Author_Institution
Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
5
Abstract
For automobile companies, how to satisfy customers´ demand is crucial in gaining survival and development in fierce competition. This paper starts with automobile customer behavior research, studies on the impacts of customer behavior on automobile, sets up inventory management index system based on customer behavior which is tested by empirical analysis.
Keywords
automobiles; consumer behaviour; customer satisfaction; automobile companies; automobile customer behavior analysis model; customer demand; customer satisfaction; empirical analysis; inventory management index system; service mining; Automobiles; Equations; Fitting; Humans; Indexes; Mathematical model; Psychology;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5998859
Filename
5998859
Link To Document