Title :
Evaluation for E-Service Quality of Taobao Mall Based on Fuzzy Comprehensive Evaluation
Author :
Min Cai ; Xindan Cui
Author_Institution :
Hangzhou Dianzi Univ., Hangzhou, China
Abstract :
Service has become a key to the success of a company , so does in the online-shopping , in order to improve the e-service quality and gain more economic benefits of Taobao Mall , Fuzzy comprehensive evaluation method is used to evaluate , Firstly calculate the weighted value through AHP , then use Fuzzy method analyze the example , eventually the reliability of the evaluation system is proved through examples.
Keywords :
Internet; customer services; decision making; fuzzy set theory; microeconomics; quality management; retail data processing; AHP; Taobao mall; e-service quality; economic benefits; evaluation system reliability; fuzzy comprehensive evaluation; online shopping; weighted value; Companies; Layout; Navigation; Reliability; Security; Usability;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998877
