Title :
Impact of Experience and Gender Differences on Users´ Perceptions on Mobile Game
Author :
Hu, Feng ; Liu, Yong
Author_Institution :
Zhejiang Normal Univ., Jinhua, China
Abstract :
Based on the technology acceptance model, the paper developed a conceptual model for mobile game adoption. A questionnaire was developed built upon previous studies. A survey was then conducted, which received 267 useful responses. The results suggested that users perceive mobile game differently with regard to experience and gender difference. It is suggested that the users who have more computer game experience will be more likely to develop positive perceptions on mobile game. Also male users are more possible to positively perceive mobile game and to play mobile game.
Keywords :
computer games; gender issues; mobile computing; conceptual model; gender differences; mobile game adoption; technology acceptance model; user perceptions; Computational modeling; Computers; Consumer electronics; Context; Games; Industries; Land mobile radio;
Conference_Titel :
Multimedia Technology (ICMT), 2010 International Conference on
Conference_Location :
Ningbo
Print_ISBN :
978-1-4244-7871-2
DOI :
10.1109/ICMULT.2010.5629762