Title :
Evaluation of the Efficiency of the Supermarket Chain Based on the DEA Method
Author :
Li, Yuming ; Li, ChunShan
Author_Institution :
Coll. off Econ. & Manage., Heilongjiang Bayi Agric. Univ., Daqing, China
Abstract :
Papers is starting from the supermarket chains´ the function of the system, the use of DEA Efficiency Evaluation of the feasibility of each branch, according to the principles of efficiency evaluation supermarket chains. Identified a series of evaluation index, and establish the efficiency of the supermarket chain evaluation system, with an example using the method of virtual decision making units in DEA on the traditional model was improved, then explain the DEA method of evaluating the efficiency of the supermarket chain is reasonable.
Keywords :
data envelopment analysis; retailing; DEA efficiency evaluation; data envelopment analysis; supermarket chain efficiency; supermarket chain evaluation system; Customer satisfaction; Decision making; Economics; Indexes; Logistics; Programming;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998958
