Title :
An Overview of Trust Mechanism and Applications of E-Commerce
Author :
Hong-ling Ma ; Guang-xing Song
Author_Institution :
Coll. of Bus. Adm., Yunnan Univ. of Finance & Econ., Kunming, China
Abstract :
Trust is an important factor which impacts transactions of e-commerce. This paper focuses on the trust mechanism in electronic commerce, to sort out the trust mechanism and applications in electronic commerce from four aspects including third-party trust, trust seals, security certification and notary service/transaction protection mechanism,in order to provide reference for further research and applications of e-commerce.
Keywords :
electronic commerce; security of data; e-commerce; electronic commerce; notary service protection mechanism; notary transaction protection mechanism; security certification; third party trust; trust mechanism; trust seals; Business; Certification; Consumer electronics; Electronic commerce; Internet; Seals; Security;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998986
