Title : 
Research on B2B2C-Based Logistics Operation Patterns
         
        
            Author : 
Wang, Xiao-Ping ; Zhang, Yao-Li ; Gu, Chuan
         
        
            Author_Institution : 
Coll. of Econ. & Manage., China Agric. Univ., Beijing, China
         
        
        
        
        
        
            Abstract : 
E-business (EB) is one of the most extensive and successful areas enabling the information technology, where more and more enterprises and customers set up the business within this platform. In this paper, the e-business patterns of B2B2C for the small and medium enterprises are introduced. Then the paper brings forward the logistics operation patterns which are applied within this e-business pattern. Finally, the logistics operation pattern which is suitable for the small and medium enterprises is concluded based on the analysis of the cost of the different two logistics operation patterns.
         
        
            Keywords : 
electronic commerce; logistics; small-to-medium enterprises; B2B2C-based logistics operation patterns; business-to-business-to-customer; e-business; information technology; small-and-medium sized enterprise; Analytical models; Companies; Economics; Educational institutions; Logistics; Materials;
         
        
        
        
            Conference_Titel : 
Management and Service Science (MASS), 2011 International Conference on
         
        
            Conference_Location : 
Wuhan
         
        
            Print_ISBN : 
978-1-4244-6579-8
         
        
        
            DOI : 
10.1109/ICMSS.2011.5998988