Title :
Research on the Establishment of Evaluation System of E-Commerce Enterprise Value
Author :
Liang, Yunji ; Bu, Lijun
Author_Institution :
Sch. of Accounting, Harbin Univ. of Commerce, Harbin, China
Abstract :
Nowadays e-commerce as an increasing important business mode has exerted great impact on traditional business mode. Against this background, it is of special significance to research how to assess the value of e-commerce enterprise. This article will establish the evaluation system from four aspects which includes financial indicator, customer base indicator, company´s overall ability indicator and credit indicator. Factor analysis method will be adopted to make evaluation. Standards of classifying e-commerce enterprise value will be created and a systemic research of e-commerce enterprise value will be conducted.
Keywords :
financial data processing; statistical analysis; company overall ability indicator; credit indicator; customer base indicator; e-commerce enterprise value classification; evaluation system establishment; factor analysis method; financial indicator; Correlation; Economics; Indexes; Industries; Investments; Marketing and sales;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5999007