Title :
The Construction of Shopping Website Cultural - Case Analysis of Taobao
Author :
Dong Da-hai ; Jiang Xiu-min
Author_Institution :
Sch. of Econ. & Manage., Dalian Technol. Univ., Dalian, China
Abstract :
The thesis is based on the theory of enterprise cultural construction, through the analysis of Taobao\´s high-speed growth process and carry on the case study from the outstanding quality, meticulous website perfect customer service, "six pulse divinesword" website cultural values, localization strategy of free competition strategy, etc. The article shows that the key to win the competition for Taobao is valuing the cultural construction, and shape its corporate culture is the most important for the cultural construction.
Keywords :
Web sites; customer services; electronic commerce; organisational aspects; purchasing; Taobao; corporate culture; customer service; electronic commerce; enterprise cultural construction; free competition strategy; localization strategy; shopping website cultural; Atmosphere; Authentication; Communities; Companies; Cultural differences; Customer services;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5999058
