Title :
Business Model Research of Chinese Groupon Development
Author :
Zuo Peng ; Wu Yin
Author_Institution :
Manage. Sch., Shanghai Inst. of Foreign Trade, Shanghai, China
Abstract :
This thesis analyzes groupons which are springing up in China and their growing trend according to the Chinese groupon market research report. Through the contrast of corresponding domestic and foreign situation, The article will find a new business model adapting to China´s domestic market. Finally, a development strategy of groupon will be put forward.
Keywords :
electronic commerce; marketing; social networking (online); China domestic market; Chinese groupon development; Chinese groupon market research report; business model research; groupon development strategy; Adaptation models; Analytical models; Business; Economics; Industries; Internet; Technological innovation;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5999063
