The Factors Analysis Influencing on the Service Quality Disparity of the E-Banking Information Security Ensuring Products

The drastic development of E-Banking business has brought great cost saving and enormous rise of profit for commercial bank entities, so that every commercial banks are actively developing E-Banking business, and more attention and capital have also been inputted upon the development of information security ensuring products to ensure the safety of E-Banking. Because the information security ensuring products provided by each E-Banking is comparatively mature, and with similar functions, to a great degree, the competition of E-Banking customer acquisition has turned into the service quality competition of the E-Banking information security ensuring products. Based on the service quality disparity analysis model of the service marketing theory, this paper attempts to analysis the concept, detail performances and reasons of service quality disparities in the E-Banking information security ensuring products, and discover some valuable arguments for the subsequent researches on the service quality disparities bridge strategies.