Title :
Profit Models of Social Networking Service
Author_Institution :
Sch. of Inf. Manage., Wuhan Univ., Wuhan, China
Abstract :
Social Networking Service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people. It´s developing by leaps and bounds, and has some notable features in the information economics, such as abundant resources, high user viscosity, interactivity, network externalities, and herding effect and so on. Three possible suitable profit models are put forward for SNS: the effect advertising, third-party co-application platform, and the combination of mobile terminals and network services.
Keywords :
social networking (online); abundant resource feature; effect advertising model; herding effect; information economics; interactivity feature; mobile terminal model; network externality feature; network service model; profit model; social networking service; third-party co-application platform model; user viscosity feature; Advertising; Biological system modeling; Business; Internet; Mobile communication; Social network services; Software;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5999095
