DocumentCode
2982220
Title
Adverse Selection and Counteracting Mechanism in Taobao.com
Author
Pan, Yong
Author_Institution
Dept. of Logistics & E-Commerce, Henan Univ. of Econ. & Law, Zhengzhou, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
4
Abstract
As the network gets rid of the limit of space and bring up the virtual reality in the e-commerce market, adverse selection resulting from the informational asymmetry of the qualitative uncertainty is getting worse, which is restricting the useful and profitable business. Based on the data from Taobao (www.taobao.com), this paper demonstratively analyzes the characteristics of cyber adverse selection problem in e-commerce market and discuss the function of counteracting mechanism such as credit evaluation system , quality-intermediary and reputation. Finally, this paper offers some strategic thought for eliminating the cyber adverse selection problem.
Keywords
Internet; electronic commerce; virtual reality; Taobao.com; counteracting mechanism; credit evaluation system; cyber adverse selection problem; e-commerce; informational asymmetry; qualitative uncertainty; quality-intermediary; virtual reality; Business; Economics; Equations; Internet; Linear regression; Marketing and sales; Mathematical model;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5999171
Filename
5999171
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