The Implementation and Application of Mobile Online Games in China: A Marketing Perspective

With the implementation of 3G technology and the popularity of high performance mobile phones, mobile online games have a great potential to develop in China. This paper focuses on the implementation and application of mobile online games in China from a marketing perspective. It first analyses the characteristics and the status quo of mobile games in China. And through the first hand survey and the data, this paper points out five barriers to the development of mobile games in China. Accordingly it puts forth five solutions to address the problems, which can serve as references for mobile game operators and researchers concerned.