Title :
Marketing Tactics for WAP-Based E-Commerce
Author :
Yang Ruiying ; Yuan Guohua
Author_Institution :
Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
Abstract :
Abstract-With the rapid development of wireless communication technology and Internet technology, mobile communication has been becoming an increasingly important medium for e-commerce. Based on literature review, this paper discusses the advantages and disadvantages of WAP-based e-commerce, and finally proposes marketing tactics for the handset media, and operator of WAP-based e-commerce.
Keywords :
Internet; electronic commerce; marketing; protocols; Internet technology; WAP-based e-commerce; marketing tactics; mobile communication; wireless communication technology; Business; Electronic commerce; Internet; Media; Mobile communication; Mobile handsets; Wireless communication;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5999178
