DocumentCode
2982401
Title
A Novel Approach for Performance Assessment in Mobile Commerce
Author
Wei Liu
Author_Institution
Sch. of Inf. Technol., Jiangxi Univ. of Finance & Econ., Nanchang, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
4
Abstract
This study applies an evidential reasoning (ER) approach for risk evaluation in Mobile Commerce (MC) development. The evidential reasoning (ER) methodology is used to model the uncertainties inherent in MC risk evaluation and to aggregate the assessments of MC risk elements and components. At last, an example is solved to illustrate the effectiveness and feasibility of the suggested model. The empirical study has demonstrated how the approach can be used for the risk evaluation in MC development.
Keywords
case-based reasoning; commerce; mobile communication; risk management; evidential reasoning; mobile commerce development; performance assessment; risk evaluation; Aggregates; Cognition; Companies; Erbium; Mobile communication; Uncertainty;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5999179
Filename
5999179
Link To Document