Application Research of Visual Identity Elements in Apparel Design Based on Knowledge Visualization

After the decrease of the export of textile and garment, most powerful production enterprises in domestic with large scale are restructuring and establishing the proprietary brands. But, it is very difficult to develop the brand due to the facts such as lacking of experience in brand management, the threat from seizing the market of international brands, the homogenization of brands. However, those brands with a high degree of brand visual identity elements can be recognized by the market, and it will become the real beneficiaries. This thesis will study on the following aspects - how to satisfy the psychological craving from consumers with left a deep impression on them, establishing a good brand image as the solution to the problem, and the visual identity as an important part of the brand image. In today society, with the rapid development of the knowledge economy, those who own the knowledge and translate it into productivity through knowledge management as soon as possible can be in an invincible position in the fierce market competition. The purpose of this study is about how to apply the visual identity effectively within the enterprise. Within enterprises, we can design and research brand better through these ways such as introducing the concept of knowledge visualization to the building of brand image, guiding the garment enterprises to develop the ability about acquisition, integration, sharing and even the creation of the visual identity in management process of the design, effectively shortening the process of product development with making the consumers have the association and memory to brand trough visual identity.