Title :
A Study on the Influential Factors for Continual Usage of Mobile English Learning Applications
Author :
Park, Seongwon ; Kim, Taisiya ; Lee, Bong Gyou
Author_Institution :
Strategy & Policy Div., Korea Creative Content Agency, Seoul, South Korea
Abstract :
In recent, mobile learning(m-Learning) applications market using smart phone is constantly increasing. Smart phone based English learning applications are very popular in non-English speaking countries such as Korea, Japan, and China etc.. Inspite of its high popularity there are no empirical researches on the influential factors for continual usage of mobile English learning applications. In this research, we show the influential factors affecting the continual usage of mobile application for English learning through survey of actual users. According to the analysis results of 160 users, mobility, self-initiation, and utilitarian value are positive influence factors for continual usage. This study will contribute to smart phone based learning application developers, mobile learning researchers and language learning contents creators.
Keywords :
computer aided instruction; mobile computing; smart phones; continual usage; m-learning application market; mobile English learning application; mobile learning; mobility; non-English speaking country; smart phone; utilitarian value; Computers; Education; Internet; Materials; Mobile communication; Mobile handsets; Regression analysis; English Learning; Language Learning; Mobile Learning(m-Learning); Smart Learning; Smartphone Learning;
Conference_Titel :
Services Computing Conference (APSCC), 2011 IEEE Asia-Pacific
Conference_Location :
Jeju Island
Print_ISBN :
978-1-4673-0206-7
DOI :
10.1109/APSCC.2011.86
