A Study on the Influential Factors for Continual Usage of Mobile English Learning Applications

Author

Park, Seongwon ; Kim, Taisiya ; Lee, Bong Gyou

Author_Institution

Strategy & Policy Div., Korea Creative Content Agency, Seoul, South Korea

fYear

2011

fDate

12-15 Dec. 2011

Firstpage

56

Lastpage

61

Abstract

In recent, mobile learning(m-Learning) applications market using smart phone is constantly increasing. Smart phone based English learning applications are very popular in non-English speaking countries such as Korea, Japan, and China etc.. Inspite of its high popularity there are no empirical researches on the influential factors for continual usage of mobile English learning applications. In this research, we show the influential factors affecting the continual usage of mobile application for English learning through survey of actual users. According to the analysis results of 160 users, mobility, self-initiation, and utilitarian value are positive influence factors for continual usage. This study will contribute to smart phone based learning application developers, mobile learning researchers and language learning contents creators.

Keywords

computer aided instruction; mobile computing; smart phones; continual usage; m-learning application market; mobile English learning application; mobile learning; mobility; non-English speaking country; smart phone; utilitarian value; Computers; Education; Internet; Materials; Mobile communication; Mobile handsets; Regression analysis; English Learning; Language Learning; Mobile Learning(m-Learning); Smart Learning; Smartphone Learning;

fLanguage

English

Publisher

ieee

Conference_Titel

Services Computing Conference (APSCC), 2011 IEEE Asia-Pacific

Conference_Location

Jeju Island

Print_ISBN

978-1-4673-0206-7

Type

conf

DOI

10.1109/APSCC.2011.86

Filename

6127943