DocumentCode
2983840
Title
The Research of the Current Situation about the Sports Stars as Spokesperson in China
Author
Wang, Wei
Author_Institution
Beijing Inst. of Graphic Commun., Beijing, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
4
Abstract
By using the methods of documentation, expert interview and related sports economics principle, the author made a research of the current situation about the sports stars as spokesperson, and also offered some suggestions on how to develop this behavior healthily. The purpose of this paper is to improve the market development of sports stars as spokesperson and to prompt the development of China´s undertakings of sports culture.
Keywords
economics; sport; China; documentation; expert interview; market development; spokesperson; sports culture; sports economics principle; sports stars; Advertising; Commercialization; Companies; Cultural differences; Economics; Educational institutions; Industries;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5999250
Filename
5999250
Link To Document