DocumentCode
2984386
Title
A Study on the Relationship between Tourism Market Demand and Undergraduate Education
Author
Li Yanjun
Author_Institution
Tourism Manage. Dept., Jilin Inst. of Bus. & Technol., Changchun, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
5
Abstract
In recent years, tourism undergraduate education appears atrophic phenomenon, which poses a great challenge to higher education of tourism. Many tourism departments of universities face enormous pressure to survive, and a small number of that is even revoked or suspended. Therefore, tourism development of creative tourism industries set new demands to higher education and provide an opportunity to undergraduate education for the development of tourism - Cultivating versatile, practical and creative talents in tourism.
Keywords
educational courses; educational institutions; further education; management education; travel industry; creative tourism industries; higher education; tourism cultivation; tourism market demand; undergraduate education; universities; Educational institutions; Industries; Market research; Planning; Technological innovation; Training;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5999276
Filename
5999276
Link To Document