Title :
Using Actor Network Theory to Analyze Chinese Triple-Play Strategy
Author :
Nie, Hongjuan ; Zheng, Wenfu
Author_Institution :
Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
Following the 3G licenses issued in the Mid. 2008, Chinese telecommunication market had put the integration of telecommunications networks, cable TV networks and Internet on the agenda. However, to deploy the service well, some barriers in regulatory policies and enterprise ownership have to be broken down. Given this background, this paper we draw upon actor-network theory (ANT) mainly focuses on the influences of the strategy and how to imply the triple-play services successfully.
Keywords :
Internet; cable television; strategic planning; telecommunication networks; Chinese telecommunication market; Chinese triple play strategy analyzation; Internet; actor network theory; cable TV networks; enterprise ownership; Cable TV; Companies; Convergence; Government; Information services; Internet; Telecommunications;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5999342
