Title :
A Competitive Facility Location Problem Considering the Consumer Selection Behavior
Author :
Mehrbod, Mehrdad ; Miao, Lixin ; Ding, Weijun ; Song, Qin ; Gao, Zhan
Author_Institution :
Res. Center of Modern Logistics, Univ. Town, Shenzhen, China
Abstract :
To make a competitive location problem (CLP) more realistic, in addition to the online Shops that provide people another way to buy requirements, we incorporate the conditional logit selection analysis, which is very popular in behavior theory, into the competition model. When incorporating the new behavior principle, we introduce some innovative linearization technology. Using the new location model, we set a case study of Beijing to test the influence of people´s behavior on location decision.
Keywords :
consumer behaviour; facility location; innovation management; competitive facility location problem; conditional logit selection analysis; consumer selection behavior; innovative linearization technology; online shops; Communities; Equations; Indexes; Mathematical model; Numerical models; Probabilistic logic; Sensitivity;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5999356
