• DocumentCode
    2986421
  • Title

    The SWOT Analysis and Strategy of Brand Competitiveness about Binhai New Area

  • Author

    Zhang Ru ; Cao Yake

  • Author_Institution
    Manage. Coll., Tianjin Polytech. Univ., Tianjin, China
  • fYear
    2011
  • fDate
    12-14 Aug. 2011
  • Firstpage
    1
  • Lastpage
    6
  • Abstract
    As the important growth point of China´s economy in the future, the Tianjin Binhai New Area bears the tough task of China´s economy development in the 21st century. Developing new brands and enhancing regional brand competitiveness is the inevitable choice. Based on the analysis of the definition of city brand competitiveness and the present situation of Binhai New Area about brand competitiveness, this article puts forward countermeasures to improve brand competitiveness of Binhai New Area.
  • Keywords
    marketing; Binhai New Area; SWOT analysis; city brand competitiveness; Buildings; Cities and towns; Crisis management; Cultural differences; Government; Sea measurements;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science (MASS), 2011 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-6579-8
  • Type

    conf

  • DOI
    10.1109/ICMSS.2011.5999379
  • Filename
    5999379
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2986421