Title :
Optimal Control Model of Quality Supervision in E-Commerce Quality Intermediary
Author :
Hongxia, Zhao ; Baoku, Li ; Jiaoping, Yang
Author_Institution :
Sch. of Marketing Manage., Liaoning Tech. Univ., Huludao, China
Abstract :
Quality supervision decision problem in Internet transaction is studied under different information backgrounds. Quality decision models are set up with regards to quality intermediary as principal and online seller as agent. Focus that is on the study of decision problem has been turned into optimal control problem under asymmetric information. Maximum principle is used to get the solution to quality supervision of quality intermediary, and the results under different information backgrounds are analyzed and compared.
Keywords :
Internet; decision making; electronic commerce; optimal control; quality management; retail data processing; transaction processing; Internet transaction; asymmetric information; e-commerce quality intermediary; maximum principle; online seller; optimal control model; quality supervision decision problem; Decision making; Economics; Equations; Internet; Mathematical model; Optimal control; electronic commerce; optimal control model; quality intermediary; quality supervision;
Conference_Titel :
Electrical and Control Engineering (ICECE), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6880-5
DOI :
10.1109/iCECE.2010.706
