Optimal Control Model of Quality Supervision in E-Commerce Quality Intermediary

Author

Hongxia, Zhao ; Baoku, Li ; Jiaoping, Yang

Author_Institution

Sch. of Marketing Manage., Liaoning Tech. Univ., Huludao, China

fYear

2010

fDate

25-27 June 2010

Firstpage

2888

Lastpage

2891

Abstract

Quality supervision decision problem in Internet transaction is studied under different information backgrounds. Quality decision models are set up with regards to quality intermediary as principal and online seller as agent. Focus that is on the study of decision problem has been turned into optimal control problem under asymmetric information. Maximum principle is used to get the solution to quality supervision of quality intermediary, and the results under different information backgrounds are analyzed and compared.

Keywords

Internet; decision making; electronic commerce; optimal control; quality management; retail data processing; transaction processing; Internet transaction; asymmetric information; e-commerce quality intermediary; maximum principle; online seller; optimal control model; quality supervision decision problem; Decision making; Economics; Equations; Internet; Mathematical model; Optimal control; electronic commerce; optimal control model; quality intermediary; quality supervision;

fLanguage

English

Publisher

ieee

Conference_Titel

Electrical and Control Engineering (ICECE), 2010 International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4244-6880-5

Type

conf

DOI

10.1109/iCECE.2010.706

Filename

5630228