DocumentCode
2987242
Title
The Analysis of Influence Factors of the Confidence Level on University Students´ Network Shopping
Author
He, Junfeng ; Sun, Hui
Author_Institution
Coll. of Econ. & Manage. of Weinan, Teachers´´ Univ., Weinan, China
fYear
2011
fDate
3-4 Dec. 2011
Firstpage
837
Lastpage
841
Abstract
This paper begins with network shopping of university students. Then in a comprehensive analysis by knowing the confidence level of site quality, supplier quality, the confidence level of network security, gender ratio of network shopping, the actual experience of network shopping and the current stage impact of factors that influence network shopping of university students. Finally the paper gives the current phase of individual factors affecting network shopping of university students.
Keywords
Internet; computer network security; gender issues; retail data processing; comprehensive analysis; confidence level influence factors analysis; gender ratio; network security; network shopping; site quality; supplier quality; university student; Business; Educational institutions; Indexes; Q factor; Security; Stability analysis; TRA theory; confidence level; network shopping;
fLanguage
English
Publisher
ieee
Conference_Titel
Computational Intelligence and Security (CIS), 2011 Seventh International Conference on
Conference_Location
Hainan
Print_ISBN
978-1-4577-2008-6
Type
conf
DOI
10.1109/CIS.2011.189
Filename
6128150
Link To Document