An Adoption Model for Consumer Wireless Sensor Initiatives: Aligning Company and Consumer Goals

With the recent release of consumer-oriented, person-to-machine (P2M) sensors and connected devices, ranging from Wi-Fi scales to fitness-tracking bracelets, many companies have begun asking, ?What?s going on with sensors?? Sensors themselves are not a new phenomenon; in fact, there are sensors to detect nearly anything imaginable. The success of a solution has more to do with identifying a core problem, recognizing benefits, understanding context, and, of course, imagination. Thinking of an idea is easy, but sculpting that idea into something that will gain traction and generate true business value is dramatically more difficult. On the basis of external research and in collaboration with 13 large companies, we have developed a scoring framework that analyzes 16 attributes in four major categories, including consumer value proposition, user experience, strategic purpose, and solution integration. This framework aims to take a connected idea from concept to solution by introducing key considerations linked to adoption.