Title :
Analysis about medium-long-term demands forecasting and capacity decision based on the grey GM(1,1) improved models
Author :
Zhang Bi-xi ; Hu Sheng-qiang ; Song Jing ; Cheng Shuo
Author_Institution :
Sch. of Manage., Guangdong Univ. of Technol., Guangzhou, China
Abstract :
The complex and vary of the customers´ demands and the fierce competition of the market environment makes the small and medium manufacturing enterprises (SMMEs) facing increasingly challenge and pressure. The companies have to adjust the production capacity stage by stage to obtain the market opportunities and meet the long-term market demands. Capacity adjusting too many or too few is not beneficial for the company´s operation. In this paper, the grey GM (1,1) prediction model and its improved models are used to simulate the enterprise´s annual sales over the past decade, the model which has the least average deviation rate is chosen to forecast the sales of the next decade. The capacity expansion decision is made based on the prediction results. The decision includes the times of expansion, the optimal expansion periods and the expansion costs. The models about demands forecasting and capacity decisions are highly meaningful for theory and practice.
Keywords :
capacity planning (manufacturing); customer relationship management; decision theory; demand forecasting; grey systems; market opportunities; sales management; small-to-medium enterprises; SMME; average deviation rate; capacity expansion decision; customer demands; enterprise annual sale simulation; expansion cost; expansion time; grey GM(1,1) prediction model; market environment; market opportunities; medium-long-term demand forecasting; optimal expansion periods; production capacity; sales forecasting; small and medium manufacturing enterprises; Adaptation models; Analytical models; Manufacturing; Marketing and sales; Mathematical model; Predictive models; Production; SMMEs; capacity decision; demands forecasting; the grey GM(1,1) models;
Conference_Titel :
Management Science and Engineering (ICMSE), 2012 International Conference on
Conference_Location :
Dallas, TX
Print_ISBN :
978-1-4673-3015-2
DOI :
10.1109/ICMSE.2012.6414194