Title :
Research on domestic motorcycle industry customer satisfaction evaluation
Author :
Bao-ku Li ; Yuan-yuan Ni ; Wei-min Bao
Author_Institution :
Sch. of Marketing Manage., Liaoning Univ. of Eng. & Technol., China
Abstract :
According to the features of motorcycle market, we established motorcycle customer satisfaction model and evaluation index system, and then used analytical hierarchy process (AHP) and fuzzy comprehensive evaluation (FCE) to calculate the score of motorcycle customer satisfaction, so as to provide the basis for satisfaction evaluation of motorcycle enterprise.
Keywords :
analytic hierarchy process; customer satisfaction; fuzzy set theory; industrial economics; motorcycles; AHP; FCE; analytical hierarchy process; domestic motorcycle industry customer satisfaction evaluation research; evaluation index system; fuzzy comprehensive evaluation; motorcycle enterprise; motorcycle market; Customer satisfaction; Educational institutions; Europe; Indexes; Industries; Motorcycles; Vectors; AHP; FCE; customer satisfaction; motorcycle;
Conference_Titel :
Management Science and Engineering (ICMSE), 2012 International Conference on
Conference_Location :
Dallas, TX
Print_ISBN :
978-1-4673-3015-2
DOI :
10.1109/ICMSE.2012.6414260
