Title :
Recessive, dominant and direct situation of home products consciousness—Based on the theory of social approval
Author :
Li Dong ; Zhang Yun-tang
Author_Institution :
Sch. of Manage., Harbin Inst. of Technol., Harbin, China
Abstract :
Based on the theory of social approval, this paper divides the home products consciousness into recessive, dominant and the direct situation. With college students as samples, this paper investigate their three situations of the home products consciousness. Through the statistical analysis and tests, The result shows the relationship between the patriotic emotion of direct situation and domestics preference of dominant situation is not evident; the relationship between the domestics preference of recessive situation and domestics preference of dominant situation is not evident; the relationship between the patriotic emotion of direct situation and domestics preference of recessive situation is negative correlation. Finally, this paper discusses the results of research, and points out the theoretical contributions, limitations of the research and the direction of the research in the future.
Keywords :
consumer behaviour; domestic appliances; social sciences; statistical testing; college students; direct situation home product consciousness; direct situation patriotic emotion; dominant home product consciousness; dominant situation domestic preference; negative correlation; recessive home product consciousness; recessive situation domestic preference; social approval theory; statistical analysis; statistical tests; Consumer behavior; Correlation; Economics; Educational institutions; Interference; Psychology; Reflection; direct situation; dominant situation; home products consciousness; recessive situation; social approval;
Conference_Titel :
Management Science and Engineering (ICMSE), 2012 International Conference on
Conference_Location :
Dallas, TX
Print_ISBN :
978-1-4673-3015-2
DOI :
10.1109/ICMSE.2012.6414261