Title :
Study on construction methods of Product Identity Evaluation based on Corporate Brand Strategy
Author :
Han, Chunming ; Liu, Niu ; Zhang, Ping
Author_Institution :
Ind. Design of Sch. of Mech. & Automative Eng., Hefei Univ. of Technol., Hefei, China
Abstract :
Considering current situation and development trend of product identity evaluation investigation, based on concepts of corporate brand strategy and product identity evaluation and their relations, methods of constructing product identity evaluation system were put forward, according to the differentia evaluation of different corporate product identity and consistency evaluation of in-corporate product identity, to realize the consistency of corporate brand strategy and product identity evaluation.
Keywords :
product design; corporate brand strategy; product design; product identity evaluation; Decision support systems; Brand Image; Product Identity; Product Identity Evaluation System;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5266-8
Electronic_ISBN :
978-1-4244-5268-2
DOI :
10.1109/CAIDCD.2009.5374968
