Title :
The influence of color brightness on the perception of clothes gorgeousness
Author :
Jiang, Xiaofeng ; Liu, Guolian
Author_Institution :
Nat. Eng. Lab. for Modern Silk, Soochow Univ., Suzhou, China
Abstract :
Colors of 40 hues with 9 levels of value, pictures of three clothes styles, i.e., occupational dress, sports wear and ceremonial dress, were selected as the stimuli. The E-Prime 2.0 was employed to test the perceptual gorgeousness of clothes with different color brightness and clothes styles as well as the subjects´ response time. Results show that colors with medium value are perceived to be more gorgeous, and the corresponding response time is relatively less. There exist significant differences between the perceptual gorgeousness of clothes with different color brightness and different clothes styles.
Keywords :
brightness; clothing; colour; psychology; visual perception; E-Prime 2.0; clothes perceptual gorgeousness; clothes styles; color brightness; response time; Brightness; Clothing; Delay; Educational institutions; Image color analysis; Laboratories; Psychology; Reflectivity; Testing; Textiles; Clothing; Color brightness; Color emotion; Color perceptual; Reaction time;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5266-8
Electronic_ISBN :
978-1-4244-5268-2
DOI :
10.1109/CAIDCD.2009.5374987
