• DocumentCode
    2996106
  • Title

    The impact of the unity of product image design on corporate brand image

  • Author

    Shi, Yuanwu ; Xiong, Wenli ; Zhen, Xuan

  • Author_Institution
    Sch. of Art & Design, Hu Bei Univ. of Technol., Wuhan, China
  • fYear
    2009
  • fDate
    26-29 Nov. 2009
  • Firstpage
    1254
  • Lastpage
    1258
  • Abstract
    From several basic structures for indoor computer wireless communication system, At present, facing the internationalization´s strategic needs, establish a clear corporate image and brand is essential for an enterprise´s survival and development, and product image as an important means of reflect the corporate image are receiving more and more attention. Papers from the point of view of product design, through the integration of theory and case analysis, sort out the relationship between corporate brand image and the unity of product image design, as well as the use of means to enhance the brand image.
  • Keywords
    image texture; product design; corporate brand image; enterprise survival; internationalization; product image design; Acoustic materials; Art; Auditory system; Electrical products; Humans; Image recognition; Inorganic materials; Music; Product design; Wireless communication; corporate image design; product image; unity;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
  • Conference_Location
    Wenzhou
  • Print_ISBN
    978-1-4244-5266-8
  • Electronic_ISBN
    978-1-4244-5268-2
  • Type

    conf

  • DOI
    10.1109/CAIDCD.2009.5375029
  • Filename
    5375029