DocumentCode
2996106
Title
The impact of the unity of product image design on corporate brand image
Author
Shi, Yuanwu ; Xiong, Wenli ; Zhen, Xuan
Author_Institution
Sch. of Art & Design, Hu Bei Univ. of Technol., Wuhan, China
fYear
2009
fDate
26-29 Nov. 2009
Firstpage
1254
Lastpage
1258
Abstract
From several basic structures for indoor computer wireless communication system, At present, facing the internationalization´s strategic needs, establish a clear corporate image and brand is essential for an enterprise´s survival and development, and product image as an important means of reflect the corporate image are receiving more and more attention. Papers from the point of view of product design, through the integration of theory and case analysis, sort out the relationship between corporate brand image and the unity of product image design, as well as the use of means to enhance the brand image.
Keywords
image texture; product design; corporate brand image; enterprise survival; internationalization; product image design; Acoustic materials; Art; Auditory system; Electrical products; Humans; Image recognition; Inorganic materials; Music; Product design; Wireless communication; corporate image design; product image; unity;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location
Wenzhou
Print_ISBN
978-1-4244-5266-8
Electronic_ISBN
978-1-4244-5268-2
Type
conf
DOI
10.1109/CAIDCD.2009.5375029
Filename
5375029
Link To Document