Title :
The analysis of the enterprise logo redesign under the financial crisis
Author :
Yang, Yan ; Hu, Weiping ; Gan, Guanlan
Author_Institution :
Fac. of Mech. & Electr. Eng., Kunming Univ. of Sci. & Technol., Kunming, China
Abstract :
The logo, like the face of an enterprise, is a static symbol of the enterprise idea. In present society, an excellent logo design means a good stroke of business and becomes the powerful weapon for an enterprise to resist crisis and strengthen itself. The thesis observes and studies the change of Pepsi´s logo under financial crisis, begins with the strategic reform and the brand promotion with the logo redesign, and analyzes how an enterprise manages its brands and seizes opportunities under financial crisis.
Keywords :
design; financial management; marketing; organisational aspects; Pepsi; brand promotion; enterprise logo redesign; enterprise management; financial crisis; reform; Ash; Companies; Crisis management; Financial management; Gallium nitride; Globalization; Insurance; Production facilities; Resists; Weapons; Brand; Financial Crisis; Logo; Redesign;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5266-8
Electronic_ISBN :
978-1-4244-5268-2
DOI :
10.1109/CAIDCD.2009.5375043
