Application of fractal art for the package decoration design

Fractal art is the art work that uses fractal principles and fractal features. It has such features as iteration, fractal dimension, self-similarity, complexity and fluency of hue transition. This paper introduces the concept of fractal, fractal functions and common fractal graphs, analyzes generation methods of fractal art works, and finally proposes the application of fractal art on package structure designs, fractal anti-counterfeiting image designs and package decoration designs by utilizing features of fractal art.