DocumentCode
2996873
Title
The problems of network advertisements and its Countermeasures in China
Author
Chen, Qiduan
Author_Institution
Art Coll., Jimei Univ., Xiamen, China
fYear
2009
fDate
26-29 Nov. 2009
Firstpage
2000
Lastpage
2003
Abstract
Network advertisement has developed rapidly in recent years. However, there are some problems such as lacking of innovation, distance to the acceptance psychology of audiences, vague effects assessment, and incomplete supervision and management system, etc. Therefore, it is required to make innovation on network advertisements from various angles, adopt advertisement strategies aiming at different psychology of audiences, enhance effects assessment on network advertisements and improve measures like supervision and management system for network advertisements to promote a healthy and promising development of network advertisement industry in China.
Keywords
advertising; acceptance psychology; management system; network advertisements; supervision system; vague effects assessment; Art; Bidirectional control; Costs; Educational institutions; IP networks; Innovation management; Internet; Psychology; Statistics; Technological innovation; Audience; Media; Network Advertisement;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location
Wenzhou
Print_ISBN
978-1-4244-5266-8
Electronic_ISBN
978-1-4244-5268-2
Type
conf
DOI
10.1109/CAIDCD.2009.5375065
Filename
5375065
Link To Document