Title :
The problems of network advertisements and its Countermeasures in China
Author_Institution :
Art Coll., Jimei Univ., Xiamen, China
Abstract :
Network advertisement has developed rapidly in recent years. However, there are some problems such as lacking of innovation, distance to the acceptance psychology of audiences, vague effects assessment, and incomplete supervision and management system, etc. Therefore, it is required to make innovation on network advertisements from various angles, adopt advertisement strategies aiming at different psychology of audiences, enhance effects assessment on network advertisements and improve measures like supervision and management system for network advertisements to promote a healthy and promising development of network advertisement industry in China.
Keywords :
advertising; acceptance psychology; management system; network advertisements; supervision system; vague effects assessment; Art; Bidirectional control; Costs; Educational institutions; IP networks; Innovation management; Internet; Psychology; Statistics; Technological innovation; Audience; Media; Network Advertisement;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5266-8
Electronic_ISBN :
978-1-4244-5268-2
DOI :
10.1109/CAIDCD.2009.5375065
