• DocumentCode
    2997400
  • Title

    Three expression froms of logo design—hyper-plane, dynamics and interaction

  • Author

    Liu Pu ; Guan Jiaqing

  • Author_Institution
    Wuhan Univ., Wuhan, China
  • fYear
    2009
  • fDate
    26-29 Nov. 2009
  • Firstpage
    1624
  • Lastpage
    1627
  • Abstract
    In the information age, with new technology emerging, logo design concepts, expression forms and application scope have been greatly expanded, which are different from those of past graphic design. The article focused on the three new expression forms of logo design-3D, dynamics and interaction. The author tried to extract their different design languages from traditional ones, summarized their design methodology and design features, and further dug into them for the reasons of their emergence in order to get knowledge of the modern logo design trend and tried to provide new thoughts and references for designers.
  • Keywords
    CAD; product design; user centred design; design languages; dynamics; expression forms; information age; interaction design; logo design concepts; Decision support systems; Digital; Dynamic Logo; Interactive Logo; Three-dimensional Logo;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
  • Conference_Location
    Wenzhou
  • Print_ISBN
    978-1-4244-5266-8
  • Electronic_ISBN
    978-1-4244-5268-2
  • Type

    conf

  • DOI
    10.1109/CAIDCD.2009.5375095
  • Filename
    5375095