Emotional design based on customer experience requirement

The purpose of this paper is to explore the relationship between emotional design and customer experience requirement for the good of product design innovation. According to the theories of kansei engineering established in product design, in combination with the principle of customer experience requirement, this paper analyzes the `Materiality-Spirituality´ of customer experience and works out a user-behavior method of emotional design. Based on these findings, this research shows the relations of customer experience requirement and accordingly designs some typical cases. It is indicated by the research that these relations consist of `function experience´, `form experience´, `color experience´ and `texture experience´ in customer experience, which are the four influential factors of customer experience. The finding of these relations can contribute a lot to creative thinking and scientific methods for the development and designing of new product.