A research on the design of the cartoon toys based on the analysis of the characters in the cartoon

China is the biggest workshop of toys instead of a country designs those, and it is the biggest consumer country of the cartoon instead of a country exports that. Facing the excellent foreign cartoon films rush into China, the Chinese enterprises that produce the toys are still in the initial stage. Meanwhile, the cartoon toys of the domestic cartoon can´t get the confirmation of the market. Therefore, we should fully realize the relevance between the design of the toys and the animation industry. What´s more, the cartoon toys and the cartoon do not exist alone in the animation industry, but closely relate to each other and promote each other. The cartoon toys through cartoon, the rolling advertisement, gain larger market share, and they make the cartoon more popular among the public. While the cartoon toys copy and manufacture the characters in the cartoon and blur the background, the designers should pay attention to the characters in the cartoon, plan and design the toys after the research so as to let the characters vivid and the toys acceptable, and let the model can be produced in the factory in large number. Therefore, the development of the cartoon toys should focus on the roles and develop in the same step with or faster than the cartoon. Both of these should be developed after the fully investigation of the market based on the requirement of the consuming body. This could activate the present cartoon toys design and the development of the cartoon which have already fallen behind.