DocumentCode
2999227
Title
Interpretation of conceptual picture languages in packaging
Author
Zheng, Guo Xi ; Bu, Ai Ying
Author_Institution
Sch. of Energy, Henan Inst. of Sci. & Technol., Xinxiang, China
fYear
2009
fDate
26-29 Nov. 2009
Firstpage
1593
Lastpage
1596
Abstract
The paper studies the features, forms, and designs of conceptual pictures in commodity packaging, and interprets the language means of conceptual pictures in commodity packaging, in order to improve the manifesting force of the conceptual pictures by means of passing the information on commodities to the consumers swiftly, accurately, interestingly, and vividly, arouse the consumers´ attention, enhance the competitiveness of the goods shelves, and thereby promote sales.
Keywords
consumer behaviour; packaging; sales management; commodity packaging; conceptual picture languages; consumers attention; sales; Art; Dairy products; Educational institutions; Food technology; Marketing and sales; Mood; Packaging; Paper technology; Pipelines; TV; Conceptual Picture; Languages purchasing; Packaging;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location
Wenzhou
Print_ISBN
978-1-4244-5266-8
Electronic_ISBN
978-1-4244-5268-2
Type
conf
DOI
10.1109/CAIDCD.2009.5375190
Filename
5375190
Link To Document